MEDIA STATEMENT
WEDNESDAY, 23 JUNE 2022
Klerksdorp- Country Bird Holdings’ Supreme plant in Tigane, Hartbeesfontein, has
expanded its chicken production to around thirty-five percent (35%) creating over one
hundred (100) direct jobs as part of its contribution to the poultry industry master plan.
This investment has further entrenched the company as the majority employer in the area,
ramping up economic activity that involves over two thousand (2 000) employees.
The company’s Chief Executive Officer Brendon de Boer maintains the investment forms
part of a broader plan by Supreme to align its strategy with new market opportunities and
demands.
“We are shifting down from about fifty percent of the output being individually quick-frozen
portions to fifteen percent, using the freed capacity to deliver fresh product, which is in
great demand from clients including the quick-service restaurant sector. The increased
capacity also brings down the production cost per unit, allowing us to produce more
affordable chicken, and servicing a wider market. The new facility will be able to process a
million chickens a week” insists de Boer.
North West Premier Kaobitsa Bushy Maape says government is on the right track in luring
investments in the province. Premier Maape maintains government will do everything in its
power to create a conducive environment for business to thrive. He believes this has the
potential to unlock various opportunities that the province can offer. This will go a long way
in creating jobs and fight the scourge of unemployment and poverty afflicting the province.
“The opening of the plant represents progress in the province particularly as we try to
resuscitate the provincial economy. The province has suffered enormous shocks due to
the pandemic and we are excited that companies like Country Bird see the North West as
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Let’s Grow North West Together
a viable destination for investments. We are working hard to address a number of service
delivery challenges confronting the province. We are doing this to assure the private
sector that we can work hand in glove with them to bring business to our province and
create jobs’’ said Premier Maape.
In addition to directly servicing clients with fresh chicken, the Tigane plant will also deliver
the raw material for the company’s new processing plant in Germiston. The Tigane
expansion along with the increased production of the company’s Germiston plant
represents a significant contribution to the poultry sector’s commitment to increase
capacity and job opportunities in line with the poultry sector master plan. End
Issued by Office of the Premier
For enquiries, contact
Sello Tatai
Spokesperson to the Premier
North West Provincial Government
Cell: 064 756 2510/082 450 7842
E-mail: statai3@gmail.com
or
Mr Brian Setswambung
Provincial Head of Communication
Office of the Premier
North West Provincial Government
Cell: 076 012 4501
E-mail: bsetswambung@nwpg.gov.za
